The Beginners Guide to Google AdWords

The Beginners Guide to Google AdWords

Hello, and welcome to the Beginners Guide to Google AdWords. This guide is designed to help you save time while researching and preparing for the Google AdWords Certification. This guide will go over three key basics of Google AdWords:

beginners guide to google adwords

  • Benefits of Running an Advertising Campaign
  • Search Network and Display Network Campaigns
  • Tips and Tricks to Optimize Your Campaign

Benefits for You

So what does Google AdWords have to offer to you? Lets start with you. With a little bit of time, effort and motivation you can get AdWords certified. This is an essential tool for any business owner or advertising professional to have. Once you are AdWords certified you’ll able to start running your advertisements on Google’s ever expansive Ad Network. According to Frank Fenton, the Head of Digital at Dinosaur Media, Google serves 30 billion impressions a day. The crazy part is, for 100 dollars and a couple hours of your time, you can have access to all of it to advertise your business! Either that, or you can use the certification to have a business pay you for advertising for them. You can even seek further education from collegiate programs such as these and learn even more about digital marketing.

Benefits for Your Business

So you know how AdWords can benefit you personally, but it can also benefit your business. Those 30 billion impressions give you the opportunity to advertise your business world wide if you choose. It also gives you nearly complete control over whom you advertise too. You can cater your advertisements to your desired market though choosing:

  • geographic location
  • website location
  • demographics
  • psychographics
  • preferences

It also gives you full control over how you pay to advertise your ads. You can choose to manually bid, or use Google’s Artificial Intelligence (AI) to automate your bidding. You can also choose between the different ad performance that you pay for. For example, you can pay Cost per Click (CPC), where you only pay when your ad is clicked on; you can pay per thousand impressions (CPM), where you pay per thousand times your ad is seen; you can even pay per different conversion. That is, you can make it so you only pay when a customer calls you, fills out a form, or performs a specific action that you choose.

Continue to the Next Section: Search Network and Display Network Campaigns (links to come)


Skip to the Last Section: Tips and Tricks to Optimize Your Campaign (links to come)

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